By Savannah Hulsey Pointer
President Joe Biden’s reelection campaign is increasing its advertising early in the 2024 election cycle by launching a $25 million series of ads targeted at seven critical battleground states.
According to the campaign’s Aug. 20 press release, the ad buy reflects the earliest reelection investment in Hispanic and African American media in history.
The administration team made the announcement just before the Republican National Convention’s first round of primary debates, set to take place on Aug. 23. It is the third large ad buy since President Biden declared his candidacy for a second term.
The campaign to maximize voter reach will run for 16 weeks across an array of markets and digital and traditional media outlets.
Major markets in Arizona, Michigan, Georgia, Nevada, North Carolina, Pennsylvania, and Wisconsin will be targeted by the campaign’s television advertisements. It is also pushing commercials specifically to Hispanics in Florida.
The ad campaign will air on broadcast and cable television networks and will attempt to capitalize on the opportunity to communicate with large audiences during high-reach television placements such as NFL Kickoff and the World Series.
According to the Biden campaign, the ads will also be placed on premium digital spots such as streaming platforms like YouTube Reserve, Hulu, and well as on Connected TV.
Additionally, the ads will run on short-form video programs on Instagram and YouTube Shorts.
“As Republicans head to the debate stage next week to put on display their extreme and out-of-touch positions, we are investing in reaching Americans across the country with President Biden and Vice President Harris’ message for the middle class and for Americans’ fundamental freedoms,” said President Biden’s campaign manager Julie Chavez Rodriguez.
“This historic buy ensures that the president’s message reaches all Americans where they receive their news, and sends a clear sign that we are investing in an aggressive, meaningful, and effective paid media strategy.
“While Republicans duke it out in Milwaukee over their divisive and unpopular agenda, President Biden is amplifying his winning message and leadership as a president for all Americans.”
As of July 14, President Biden and the Democratic National Committee had raised more than $72 million in the 10 weeks after he announced his reelection intentions.
This includes contributions to his campaign and a network of joint fundraising arrangements with the national and state parties. The funds were raised between April 25, when Biden made his announcement, and the end of June.
In comparison, President Barack Obama raised $85.6 million during the April-to-June quarter of 2011 when he initiated his campaign for a second term.
In the second quarter of 2019, President Donald Trump and the Republican National Committee raised a combined $105 million.
President Biden, First Lady Jill Biden, Vice President Kamala Harris, and her husband, First Gentleman Doug Emhoff, all increased their fundraising efforts in the final weeks of the quarter bringing the total of fundraisers to 38.
Ninety-seven percent of donations were less than $200, and more than 30 percent of donors had not contributed to President Biden in 2020, according to the campaign, which has an email list of nearly 25 million subscribers.
The campaign of President Trump announced on July 5 that he raised more than $35 million for his White House bid in the second fundraising quarter, nearly double what he raised in the first quarter of the year.
His average donation is roughly $34, the campaign said as evidence of his grassroots support.
The sum represents the campaign period from April 1 to June 30.
The Trump campaign reported raising $18.8 million between his principal campaign account and a joint fundraising account during the first three months of 2024.
President Trump’s team announced in May that it had raised more than $6.6 million in the days following his second indictment—this time in Miami on federal charges related to his reported stockpiling of classified documents at Mar-a-Lago and alleged attempts to obstruct their return.
This included more than $4.5 million in online donations and $2.1 million raised at a lavish fundraiser held the night of his arraignment at his golf club in Bedminster, New Jersey.
This despite the former president being indicted three times for multiple alleged crimes—in New York, Florida, and most recently in Georgia.
The Associated Press contributed to this report.