By Reuters
March 5 (Reuters) â Tesla Inc (TSLA.O) has cut prices on its two most expensive electric vehicles in the United States, according to the companyâs website, days after Chief Executive Elon Musk said recent price cuts on other models had stoked demand.
The price cuts, Teslaâs fifth adjustment since the start of the year, ranged from 4% on the performance version of the Model S to 9% on the more expensive Model X.
Musk has said repeatedly in recent months that Tesla would focus on bringing prices down to drive demand and that it had seen success in sparking orders with global discounts introduced in January.
âThe desire for people to own a Tesla is extremely high. The limiting factor is their ability to pay for a Tesla,â Musk said last week at Teslaâs investor day.
Tesla did not immediately respond to a request for comment on the most recent price cuts.
Tesla slashed prices on its cars across all of its markets in January, offering discounts of up to 20% in what many analysts saw as the start of a price war by the electric vehicle market leader.
It has been adjusting prices since with a pace and frequency that goes beyond what established automakerâs have attempted in an industry where a carâs base price is still referred to as a âsticker priceâ on a vehicle in inventory.
The Model S and Model X, which come in base all-wheel drive (AWD) and performance âPlaidâ editions, represented about 4% of Teslaâs global deliveries in 2022. Its two cheaper models, the Model 3 sedan and Model Y crossover, made up the rest.
Teslaâs website showed it had cut prices on both versions of its Model S by $5,000. The basic version of Model S was cut by 5% to $89,990, while the price of the performance, Plaid variant was cut by 4% to $109,990.
Prices of both the performance and basic variants of Model X cars were cut by $10,000, the electric vehicle makerâs website showed. The price of the basic, AWD version of the Model X was cut by 9% to $99,990 while its performance Plaid version was cut by 8% to $109,990.
Tesla has a new version of the Model 3 codenamed âHighlandâ scheduled to go into production later this year and a change to the Model Y codenamed âJuniperâ for next year, Reuters has reported.